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Foundation Of Marketing Theory Toward A General Theory Of Marketing

HUNT D SHELBY

Foundation Of Marketing Theory Toward A General Theory Of Marketing - New Delhi Prentice' Hall of India 2002 - 323p.

ISBN: 8120322401

Subjects--Topical Terms:
FOUNDATION
MARKETING, TOWARD
GENERAL
THEORY
MANAGEMENT

Dewey Class. No.: 658.8 / SHE

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Foundation Of Marketing Theory Toward A General Theory Of Marketing

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