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MARKETING : CONCEPTS AND CASES

ETZEL, MICHAEL J

MARKETING : CONCEPTS AND CASES - 13th - New Delhi Tata McGraw-Hill 2005 - 735p.

ISBN: 0070600902

Subjects--Personal Names:
MANAGEMENT

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 / ETZ

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MARKETING : CONCEPTS AND CASES

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