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STRATEGIC COMMUNICATIONS MANAGEMENT : MAKING PUBLIC RELATIONS WORK

WHITE, JON

STRATEGIC COMMUNICATIONS MANAGEMENT : MAKING PUBLIC RELATIONS WORK - NEW YORK ADDISON WESLEY PUBLISHING COMPANY 1995 - 277p.

ISBN: 0201593769

Subjects--Personal Names:
MANAGEMENT

Subjects--Topical Terms:
CORPORATE IMAGE
COMMUNICATION IN MANAGEMENT

Dewey Class. No.: 659.2 / WHI

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STRATEGIC COMMUNICATIONS MANAGEMENT : MAKING PUBLIC RELATIONS WORK

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