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Service Marketing concepts, applications and cases

Rampal, M., K.

Service Marketing concepts, applications and cases M., K. Rampal - New Delhi Galgotia Publishing Company C., 2000 - xvii, 615 p.

ISBN: 8185989567

Subjects--Personal Names:
Management

Subjects--Topical Terms:
Concepts Of Service Marketing
Application Of Service Marketing
Cases Of Service Marketing

Dewey Class. No.: 658.8 / RAM

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Service Marketing concepts, applications and cases

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