Brand management : principles and practices
Dutta, Kirti
Brand management : principles and practices - New Delhi : Oxford University Press, 2012. - xxiii,455p.
9780198069867
Management
Marketing
Branding (Marketing)--Management
Product management
658.827 / DUT
Brand management : principles and practices - New Delhi : Oxford University Press, 2012. - xxiii,455p.
9780198069867
Management
Marketing
Branding (Marketing)--Management
Product management
658.827 / DUT