Advertising Management (Record no. 10646)

MARC details
000 -LEADER
fixed length control field 00425pam a2200157a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b1989 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074517805
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MOHAN, MANENDRA
245 ## - TITLE STATEMENT
Title Advertising Management
Remainder of title CONCEPTS AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 1989
-- Rp. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 418p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Shelving location
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 15/10/2012   659.1 MOH 57266 15/04/2014 15/04/2014 General Books  
          Malaviya National Institute of Technology Malaviya National Institute of Technology 09/04/2015   659.1 MOH 86462 09/04/2015 09/04/2015 General Books General Stacks