Brand Positioning Strategies For Competitive Advantage (Record no. 11110)

MARC details
000 -LEADER
fixed length control field 00390pam a2200145a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2002 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SENGUPTA, SUBROTO
245 ## - TITLE STATEMENT
Title Brand Positioning Strategies For Competitive Advantage
Statement of responsibility, etc.
250 ## - EDITION STATEMENT
Edition statement 17 . Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 300p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 11525
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   18/10/2012 1 2 658.827 SEN 60885 22/06/2020 17/01/2020 15/04/2014 General Books
        Malaviya National Institute of Technology Malaviya National Institute of Technology   17/10/2012     658.827 SEN 60887 15/04/2014   15/04/2014 General Books