Brand Position (Record no. 11629)

MARC details
000 -LEADER
fixed length control field 00368pam a2200133a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2001 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SENGUPTA, SUBROTO
245 ## - TITLE STATEMENT
Title Brand Position
Remainder of title Strategies Competitive Advantage
Statement of responsibility, etc.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2001
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND POSITION
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12065
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   18/10/2012   658.827 SEN 60882 15/04/2014 15/04/2014 General Books