Marketing Fundamentals : Text And Cases (Record no. 11959)

MARC details
000 -LEADER
fixed length control field 00469pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b1974 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471541052
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LIP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LIPSON, HARRY A
245 ## - TITLE STATEMENT
Title Marketing Fundamentals : Text And Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1974
300 ## - PHYSICAL DESCRIPTION
Extent 575p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DARLING, JOHN R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 19/10/2012   658.8 LIP 18582 15/04/2014 15/04/2014 General Books