Marketing Fundamentals : Text And Cases (Record no. 11959)
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000 -LEADER | |
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fixed length control field | 00469pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b1974 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471541052 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | LIP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | LIPSON, HARRY A |
245 ## - TITLE STATEMENT | |
Title | Marketing Fundamentals : Text And Cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | John Wiley & Sons |
Date of publication, distribution, etc. | 1974 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 575p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | DARLING, JOHN R |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | General Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 19/10/2012 | 658.8 LIP | 18582 | 15/04/2014 | 15/04/2014 | General Books |