Fundamentals of Marketing (Record no. 11973)

MARC details
000 -LEADER
fixed length control field 00479pam a2200145a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b1978 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number X:51
Item number TAY
245 ## - TITLE STATEMENT
Title Fundamentals of Marketing
Remainder of title Additional Dimensions
Statement of responsibility, etc. edited by TAYLOR, JACK L ; ROBB, JAMES F
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 1978
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PLANNING & EVALUTING THE MARKETING EFFORT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MODERN MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element ECONOMICS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name TAYLOR, JACK L ; ROBB, JAMES F
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12426
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   19/10/2012   X:51 TAY 25148 15/04/2014 15/04/2014 General Books