Fundamentals of Marketing (Record no. 11973)
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000 -LEADER | |
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fixed length control field | 00479pam a2200145a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b1978 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | X:51 |
Item number | TAY |
245 ## - TITLE STATEMENT | |
Title | Fundamentals of Marketing |
Remainder of title | Additional Dimensions |
Statement of responsibility, etc. | edited by TAYLOR, JACK L ; ROBB, JAMES F |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Tata McGraw-Hill |
Date of publication, distribution, etc. | 1978 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | PLANNING & EVALUTING THE MARKETING EFFORT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MODERN MARKETING |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | ECONOMICS |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | TAYLOR, JACK L ; ROBB, JAMES F |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 12426 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Malaviya National Institute of Technology | Malaviya National Institute of Technology | 19/10/2012 | X:51 TAY | 25148 | 15/04/2014 | 15/04/2014 | General Books |