Appication Exercises in Marketing (Record no. 12410)

MARC details
000 -LEADER
fixed length control field 00406pam a2200145a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2009 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KUMAR, S RAMESH
245 ## - TITLE STATEMENT
Title Appication Exercises in Marketing
Remainder of title The Indian Context
Statement of responsibility, etc.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Vikas Publishing
Date of publication, distribution, etc. 2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING STRATEGY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER BAHAVIOUR
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 12874
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   21/10/2012   658.8 KUM 63209 15/04/2014 15/04/2014 General Books