Advertising, Promotion, and New Media (Record no. 13078)

MARC details
000 -LEADER
fixed length control field 00452pam a2200133a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2005 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number STA
245 ## - TITLE STATEMENT
Title Advertising, Promotion, and New Media
Statement of responsibility, etc. edited by STAFFORD, MARLA R; FABER, RONALD J
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice' Hall of India
Date of publication, distribution, etc. 2005
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element INTERNET ADVERTISING, INTERACTIVE MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name STAFFORD, MARLA R; FABER, RONALD J
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 13556
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   25/10/2012   659.1 STA 76234 15/04/2014 15/04/2014 General Books
        Malaviya National Institute of Technology Malaviya National Institute of Technology   23/10/2012   659.1 STA 76230 15/04/2014 15/04/2014 General Books