MARKETING MANAGEMENT (Record no. 13480)

MARC details
000 -LEADER
fixed length control field 00371pam a2200145a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b1999 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER, PHILIP
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
Statement of responsibility, etc.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. delhi
Name of publisher, distributor, etc. Prentice' Hall of India Private Limited
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 718p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 13966
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals
        Malaviya National Institute of Technology Malaviya National Institute of Technology   06/02/2013 3 B32637 13/12/2019 17/08/2019 15/04/2014 Book Bank  
        Malaviya National Institute of Technology Malaviya National Institute of Technology   25/10/2012 1 658.8 KOT 59221 28/11/2017 04/10/2017 15/04/2014 General Books 2