MARKETING MANAGEMENT (Record no. 13480)
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000 -LEADER | |
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fixed length control field | 00371pam a2200145a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b1999 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER, PHILIP |
245 ## - TITLE STATEMENT | |
Title | MARKETING MANAGEMENT |
Statement of responsibility, etc. | |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | delhi |
Name of publisher, distributor, etc. | Prentice' Hall of India Private Limited |
Date of publication, distribution, etc. | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 718p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 13966 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 3 | B32637 | 13/12/2019 | 17/08/2019 | 15/04/2014 | Book Bank | |||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 25/10/2012 | 1 | 658.8 KOT | 59221 | 28/11/2017 | 04/10/2017 | 15/04/2014 | General Books | 2 |