Marketing Management (Record no. 1554)
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000 -LEADER | |
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fixed length control field | 00467pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b2009 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8178086549 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER, PHILIP |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
250 ## - EDITION STATEMENT | |
Edition statement | 11 . . . Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Pearson Education |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix,706-130 p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Edited by | KOSHY, ABRAHAM |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Edited by | KELLER, KEVIN LANE |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book Bank |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Date last borrowed |
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Malaviya National Institute of Technology | Malaviya National Institute of Technology | 18/12/2013 | B26423 | 15/04/2014 | Book Bank | ||||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 1 | B36227 | 29/01/2021 | Book Bank | 24/01/2020 | ||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 10 | B36422 | 09/12/2024 | Book Bank | 17/09/2024 | ||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 2 | B32635 | 28/12/2017 | Book Bank | 09/08/2017 | ||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 2 | B35327 | 13/12/2022 | Book Bank | 31/08/2022 | ||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 05/02/2013 | 2 | B35324 | 30/11/2022 | Book Bank | 14/10/2022 |