Marketing Management (Record no. 1554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140414b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178086549 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 . . . Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,706-130 p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Edited by | KOSHY, ABRAHAM |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Edited by | KELLER, KEVIN LANE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book Bank |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Total Checkouts | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 2013-12-18 | B26423 | 2014-04-15 | Book Bank | |||||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 2013-02-06 | B36227 | 2020-01-24 | Book Bank | 1 | 2020-06-30 | 2020-01-24 | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 2013-02-06 | B36422 | 2020-01-27 | Book Bank | 5 | 2020-06-30 | 2020-01-27 | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 2013-02-06 | B32635 | 2017-12-28 | Book Bank | 2 | 2017-08-09 | |||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 2013-02-06 | B35327 | 2014-04-15 | Book Bank | |||||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 2013-02-05 | B35324 | 2016-01-06 | Book Bank | 1 | 2015-08-30 |