Marketing Management (Record no. 1554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140414b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178086549 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 . . . Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,706-130 p. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Edited by | KOSHY, ABRAHAM |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Edited by | KELLER, KEVIN LANE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book Bank |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 18/12/2013 | B26423 | 15/04/2014 | Book Bank | ||||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 1 | B36227 | 29/01/2021 | Book Bank | 24/01/2020 | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 10 | B36422 | 09/12/2024 | Book Bank | 17/09/2024 | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 2 | B32635 | 28/12/2017 | Book Bank | 09/08/2017 | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 2 | B35327 | 13/12/2022 | Book Bank | 31/08/2022 | ||||||
| Malaviya National Institute of Technology | Malaviya National Institute of Technology | 05/02/2013 | 2 | B35324 | 30/11/2022 | Book Bank | 14/10/2022 |