Marketing (Record no. 3795)

MARC details
000 -LEADER
fixed length control field 00514pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788188689958
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lagrosen, Stefan
245 ## - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc. edited by LAGROSEN, STEFAN; SVENSSON, GORAN
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Overseas Press
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 305p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element RELATIONSHIP MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING STRATEGY
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LAGROSEN, STEFAN; SVENSSON, GORAN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Malaviya National Institute of Technology Malaviya National Institute of Technology   24/10/2012   658.8 LAG 71344 15/04/2014 15/04/2014 General Books  
        Malaviya National Institute of Technology Malaviya National Institute of Technology   31/08/2012   658.8 LAG 71343 15/04/2014 15/04/2014 General Books Dewey Decimal Classification