ADVERTISING PRINCIPLES AND PRACTICE (Record no. 46875)

MARC details
000 -LEADER
fixed length control field 00410pam a2200157a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2006 xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WELLS, WILLIAM D
245 ## - TITLE STATEMENT
Title ADVERTISING PRINCIPLES AND PRACTICE
Statement of responsibility, etc.
250 ## - EDITION STATEMENT
Edition statement 7 Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. SINGAPORE
Name of publisher, distributor, etc. PEARSON
Date of publication, distribution, etc. 2006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING, MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MORIARTY, SANDRA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BURNETT, JOHN
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 51431
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   06/02/2013   B39252 15/04/2014 15/04/2014 Book Bank
        Malaviya National Institute of Technology Malaviya National Institute of Technology   02/02/2013   B39244 15/04/2014 15/04/2014 Book Bank
        Malaviya National Institute of Technology Malaviya National Institute of Technology   02/02/2013   B39247 15/04/2014 15/04/2014 Book Bank