Strategic Brand Management (Record no. 47017)

MARC details
000 -LEADER
fixed length control field 00511pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER, KEVIN LANE
245 ## - TITLE STATEMENT
Title Strategic Brand Management
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. DELHI
Name of publisher, distributor, etc. PEARSON
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 695p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JACOB, ISAAC
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PARAMESWARAN, M G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme Checked out
        Malaviya National Institute of Technology Malaviya National Institute of Technology   04/09/2013 2 2 658.4012 KEL 86354 14/05/2015 04/02/2015 15/04/2014 General Books    
        Malaviya National Institute of Technology Malaviya National Institute of Technology   06/02/2013 3   658.4012 KEL B36473 14/09/2024 14/09/2024 15/04/2014 Book Bank Dewey Decimal Classification 31/12/2024
        Malaviya National Institute of Technology Malaviya National Institute of Technology   06/02/2013 3   658.4012 KEL B36474 15/12/2023 04/09/2023 15/04/2014 Book Bank Dewey Decimal Classification  
        Malaviya National Institute of Technology Malaviya National Institute of Technology   03/02/2013     658.4012 KEL B36475 15/04/2014   15/04/2014 Book Bank Dewey Decimal Classification