Strategic Brand Management (Record no. 47017)
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000 -LEADER | |
---|---|
fixed length control field | 00511pam a2200205a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b2011 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131756898 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.4012 |
Item number | KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KELLER, KEVIN LANE |
245 ## - TITLE STATEMENT | |
Title | Strategic Brand Management |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | DELHI |
Name of publisher, distributor, etc. | PEARSON |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 695p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product management |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | JACOB, ISAAC |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | PARAMESWARAN, M G |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of classification or shelving scheme | Checked out |
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Malaviya National Institute of Technology | Malaviya National Institute of Technology | 04/09/2013 | 2 | 2 | 658.4012 KEL | 86354 | 14/05/2015 | 04/02/2015 | 15/04/2014 | General Books | |||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 3 | 658.4012 KEL | B36473 | 14/09/2024 | 14/09/2024 | 15/04/2014 | Book Bank | Dewey Decimal Classification | 31/12/2024 | ||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/02/2013 | 3 | 658.4012 KEL | B36474 | 15/12/2023 | 04/09/2023 | 15/04/2014 | Book Bank | Dewey Decimal Classification | |||||||
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 03/02/2013 | 658.4012 KEL | B36475 | 15/04/2014 | 15/04/2014 | Book Bank | Dewey Decimal Classification |