Advertising Management (Record no. 47461)
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000 -LEADER | |
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fixed length control field | 00496pam a2200193a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b1992 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0876927908 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | AAKER, DAVID A |
245 ## - TITLE STATEMENT | |
Title | Advertising Management |
250 ## - EDITION STATEMENT | |
Edition statement | 4... ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | NEW DELHI |
Name of publisher, distributor, etc | PRENTICE HALL OF INDIA |
Date of publication, distribution, etc | ©1992 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 593 p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING MANAGEMENT |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Edited by | MYERS, JOHN G |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Edited by | BATRA, RAJEEV |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book Bank |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Malaviya National Institute of Technology | Malaviya National Institute of Technology | 05/02/2013 | 1 | B36167 | 30/11/2016 | 09/08/2016 | Book Bank |