Advertising Management (Record no. 47461)

MARC details
000 -LEADER
fixed length control field 00496pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b1992 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0876927908
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER, DAVID A
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 4... ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc PRENTICE HALL OF INDIA
Date of publication, distribution, etc ©1992
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 593 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Edited by MYERS, JOHN G
700 ## - ADDED ENTRY--PERSONAL NAME
Edited by BATRA, RAJEEV
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book Bank
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   05/02/2013 1 B36167 30/11/2016 09/08/2016 Book Bank