Advertising principles and Practice (Record no. 48008)
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000 -LEADER | |
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fixed length control field | 00415pam a2200157a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b2006 xxu||||| |||| 00| 0 eng d |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | WELLS, WILLIAM |
245 ## - TITLE STATEMENT | |
Title | Advertising principles and Practice |
Statement of responsibility, etc. | |
250 ## - EDITION STATEMENT | |
Edition statement | 7 Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | DELHI |
Name of publisher, distributor, etc. | PEARSON |
Date of publication, distribution, etc. | 2006 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING PRINCIPLES, MANAGEMENT |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | BURNETT, JOHN |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | MORIARTY, SANDRA |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 52639 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Malaviya National Institute of Technology | Malaviya National Institute of Technology | 07/02/2013 | 1 | B39249 | 08/12/2015 | 30/07/2015 | 15/04/2014 | Book Bank |