STRATEGIC BRAND MANAGEMENT (Record no. 53524)

MARC details
000 -LEADER
fixed length control field 00470pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195692284
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ELL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ELLIOTT, RICHARD
245 ## - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW YORK
Name of publisher, distributor, etc OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 265p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element STRATEGIC BRAND MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Edited by PERCY, LARRY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type General Books

No items available.