STRATEGIC BRAND MANAGEMENT (Record no. 53524)
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000 -LEADER | |
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fixed length control field | 00470pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0195692284 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | ELL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | ELLIOTT, RICHARD |
245 ## - TITLE STATEMENT | |
Title | STRATEGIC BRAND MANAGEMENT |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | NEW YORK |
Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
Date of publication, distribution, etc | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 265p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | STRATEGIC BRAND MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MANAGEMENT |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Edited by | PERCY, LARRY |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | General Books |
No items available.