ADVERTISING (Record no. 53634)

MARC details
000 -LEADER
fixed length control field 00359pam a2200145a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2007 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number MUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MURTHY S N
245 ## - TITLE STATEMENT
Title ADVERTISING
Remainder of title AN IMC PERPECTIVE
Statement of responsibility, etc.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. EXCEL BOOKS
Date of publication, distribution, etc. 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BHOJANNA , U
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 59227
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   06/09/2013   658 MUR 86159 15/04/2014 15/04/2014 General Books