MARKETING (Record no. 53885)

MARC details
000 -LEADER
fixed length control field 00483pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198079446
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BAINES, PAUL
245 ## - TITLE STATEMENT
Title MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc. c2013
300 ## - PHYSICAL DESCRIPTION
Extent 697p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element RELATIONSHIP MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DIGITAL MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PAGE, KELLY
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name FILL, CHRIS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Shelving location Total Renewals
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 10/09/2013 1 658.8 BAI 85050 11/09/2014 20/08/2014 15/04/2014 General Books    
          Malaviya National Institute of Technology Malaviya National Institute of Technology 10/09/2013 6 658.8 BAI 85049 12/10/2023 20/09/2023 15/04/2014 General Books   1