MARKETING (Record no. 54146)

MARC details
000 -LEADER
fixed length control field 00551pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070667112
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GREWAL, DHRUV
245 ## - TITLE STATEMENT
Title MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 536p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING BEHEVIOR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DEVELOPING MARKETING STRATEGIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING ETHICS
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LEVY, MICHEAL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 11/09/2013 1 658.8 GRE 86169 08/09/2014 14/08/2014 15/04/2014 General Books
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 11/09/2013 5 658.8 GRE 85212 28/11/2023 09/11/2023 15/04/2014 General Books