MARKETING (Record no. 54382)

MARC details
000 -LEADER
fixed length control field 00513pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198063308
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 658.8
Classification number BAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BAINES, PAUL
245 ## - TITLE STATEMENT
Title MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 859p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING COMMUNICATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PAGE, KELLY
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name FILL, CHRIS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 12/09/2013   658.8 BAI 86330 15/04/2014 15/04/2014 General Books