STRATEGIC BRAND MANAGEMENT (Record no. 54386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140414b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195692284 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | ELL |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ELLIOTT, RICHARD |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW YORK |
| Name of publisher, distributor, etc. | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 265p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | STRATEGIC PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PRODUCT MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | STRATEGIC BRAND MANAGEMENT |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PERCY, LARRY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 06/09/2013 | 2 | 658.827 ELL | 86571 | 04/02/2021 | 17/01/2020 | 15/04/2014 | General Books | ||||
| Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 13/09/2013 | 658.827 ELL | 85069 | 15/04/2014 | 15/04/2014 | General Books | ||||||
| Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 12/09/2013 | 658.827 ELL | 86343 | 15/04/2014 | 15/04/2014 | General Books |