RURAL MARKETING : (Record no. 54387)

MARC details
000 -LEADER
fixed length control field 00580pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007066000X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number DOG
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DOGRA, BALRAM
245 ## - TITLE STATEMENT
Title RURAL MARKETING :
Remainder of title CONCEPTS AND PRACTICES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. TATA MCGRAW HILL EDUCATION PRIVATE LIMITED
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 352p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element RURAL MARKETING STRATEGIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element URBAN MARKETS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element INDIAN RURAL MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element RURAL MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name GHUMAN, KARMINDER
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 12/09/2013   658.8 DOG 86185 15/04/2014 15/04/2014 General Books