ONLINE MARKETING : (Record no. 54409)

MARC details
000 -LEADER
fixed length control field 00547pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199239009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number GAY
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GAY, RICHARD
245 ## - TITLE STATEMENT
Title ONLINE MARKETING :
Remainder of title a customer led approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 538p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CUSTOMER-LED APPROACH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ONLINE MARKETING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ESEN, RITA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CHARLESWORTH, ALAN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 12/09/2013   658.8 GAY 86555 15/04/2014 15/04/2014 General Books