ONLINE MARKETING : (Record no. 54409)
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000 -LEADER | |
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fixed length control field | 00547pam a2200205a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140414b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780199239009 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | GAY |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | GAY, RICHARD |
245 ## - TITLE STATEMENT | |
Title | ONLINE MARKETING : |
Remainder of title | a customer led approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | NEW YORK |
Name of publisher, distributor, etc. | OXFORD UNIVERSITY PRESS |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 538p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | MANAGEMENT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | CUSTOMER-LED APPROACH |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ONLINE MARKETING |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | MANAGEMENT |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | ESEN, RITA |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | CHARLESWORTH, ALAN |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | General Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Malaviya National Institute of Technology | Malaviya National Institute of Technology | 12/09/2013 | 658.8 GAY | 86555 | 15/04/2014 | 15/04/2014 | General Books |