BRAND MANAGEMENT (Record no. 54606)

MARC details
000 -LEADER
fixed length control field 00465pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2012 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658DUT
Item number DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DUTTA, KIRTI
245 ## - TITLE STATEMENT
Title BRAND MANAGEMENT
Remainder of title PRINCIPLES AND PRACTICES
Statement of responsibility, etc. edited by DUTTA, KIRTI
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc. 2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DUTTA, KIRTI
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 60221
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   13/09/2013 4 2 658DUT DUT 84998 01/03/2024 23/01/2024 15/04/2014 General Books