ADVERTISING MANAGEMENT (Record no. 54618)

MARC details
000 -LEADER
fixed length control field 00590pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2012 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JETHWANEY, JAISHRI
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT
Remainder of title INCLUDES SALES PROMOTION
Statement of responsibility, etc. edited by JETHWANEY, JAISHRI; JAIN, SHRUTI
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 651p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SALES PROMOTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SALES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JAIN, SHRUTI
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JETHWANEY, JAISHRI; JAIN, SHRUTI
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Malaviya National Institute of Technology Malaviya National Institute of Technology 13/09/2013   659.1 JET 84996 15/04/2014 15/04/2014 General Books