INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION (Record no. 55130)

MARC details
000 -LEADER
fixed length control field 00483pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414b2010 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW, KENNETH E
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
Statement of responsibility, etc.
250 ## - EDITION STATEMENT
Edition statement 4 Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. DELHI
Name of publisher, distributor, etc. PEARSON
Date of publication, distribution, etc. 2010
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BAACK, DONALD
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 60778
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology   09/10/2013   CLO B36599 15/04/2014 15/04/2014 Book Bank