Marketing research (Record no. 60356)
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000 -LEADER | |
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fixed length control field | 00477nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140724b2011 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131731819 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra,Naresh K |
245 ## - TITLE STATEMENT | |
Title | Marketing research |
Remainder of title | An applied orientation |
250 ## - EDITION STATEMENT | |
Edition statement | 6th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | c2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxviii,948 p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Management engineering |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Edited by | Dash,Satyabhushan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | General Books |
No items available.