Marketing management: (Record no. 61262)

MARC details
000 -LEADER
fixed length control field 00432nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141117b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350515471
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Karunakaran,K
110 ## - MAIN ENTRY--CORPORATE NAME
Location of meeting c
245 ## - TITLE STATEMENT
Title Marketing management:
Remainder of title Text and cases in indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Himalaya publishing
300 ## - PHYSICAL DESCRIPTION
Extent 619 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology General Stacks 17/11/2014 3 3 658.8 KAR 88935 24/08/2017 16/11/2015 17/11/2014 General Books