Marketing communication theory and practice (Record no. 61727)

MARC details
000 -LEADER
fixed length control field 00434nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141209b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350515365
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number NIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar,Niraj
245 ## - TITLE STATEMENT
Title Marketing communication theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Himalaya publishing
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 560 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type General Books
Holdings
Withdrawn status Lost status Damaged status Koha normalized classification for sorting Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
      658_802000000000000_NIR   Malaviya National Institute of Technology Malaviya National Institute of Technology General Stacks 09/12/2014 1 658.802 NIR 88927 09/10/2017 26/09/2017 General Books