International Marketing (Record no. 64881)

MARC details
000 -LEADER
fixed length control field 00522nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180102b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789339204464
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R
245 ## - TITLE STATEMENT
Title International Marketing
250 ## - EDITION STATEMENT
Edition statement 15th ed.
Remainder of edition statement Indian Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill Edu.
Date of publication, distribution, etc. c2011
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,622p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Management studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name GIlly, Mary C
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Bank
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        Malaviya National Institute of Technology Malaviya National Institute of Technology 02/01/2018   B55960 02/01/2018 02/01/2018 Book Bank
        Malaviya National Institute of Technology Malaviya National Institute of Technology 02/01/2018   B55961 02/01/2018 02/01/2018 Book Bank