The Essence of Services Marketing
Material type:
TextPublication details: New Delhi Prentice' Hall of India 2001 Subject(s): SERVICES MARKETING, MANAGEMENT | MANAGEMENTDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
General Books
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Malaviya National Institute of Technology | 658.8 PAY (Browse shelf(Opens below)) | Available | 63807 |
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| No cover image available | No cover image available | No cover image available | ||||||
| 658.8 LAG Marketing | 658.8 LUS The Service -Dominant Logic of Marketing | 658.8 PAR Strategic Marketing Management | 658.8 PAY The Essence of Services Marketing | 658.8 PEZ Marketing Financial Services | 658.8 RAO Services Marketing | 658.8 RIL Marketing and Promotion |
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