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Integrated Advertising, Promotion and Marketing Communications

By: CLOW, KENNETH E.
Contributor(s): BAACK, DONALD.
Material type: materialTypeLabelBookPublisher: New Delhi Pearson Education 2007Edition: 3 Ed.Description: 537 p.ISBN: 9788131709962.Subject(s): Management | Advertising | Communication in marketingDDC classification: 659
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Item type Current location Call number Status Date due Barcode
General Books General Books Malaviya National Institute of Technology
General Stacks
659 CLO (Browse shelf) Available 76153
General Books General Books Malaviya National Institute of Technology
(Browse shelf) Available 76152

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