Marketing Management
Publication details: New Delhi Pearson 2019 Edition: 10th edDescription: 560pISBN: 9789332557185Subject(s): Marketing ManagementDDC classification: 658.8 Online resources: Click here to access online Summary: The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.| Item type | Current library | Call number | Status | Date due | Barcode |
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General Books
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Malaviya National Institute of Technology | 658.8 KOT (Browse shelf(Opens below)) | Available | T1001 |
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| No cover image available | No cover image available | No cover image available | ||||||
| 658.8 KOT INTERNATIONAL MARKETING | 658.8 KOT principle of markting | 658.8 KOT Marketing management | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KUM Application Exercises in Marketing | 658.8 KUM Appication Exercises in Marketing |
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
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