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Reverse innovation : create far from home, win everywhere

By: Govindarajan, VijayContributor(s): Trimble, ChrisMaterial type: TextTextPublication details: Boston: Harvard Business Review Press, 2012. Description: xv,229pISBN: 9781422157640Subject(s): Management | International business enterprises -- management -- case studies | Technological innovations -- managenent --- case studies | Strategic planning -- case studiesDDC classification: 658.4063
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