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Empirical investigation of buying behavior and development of marketing strategies for green products : a thesis report

By: Premi, Hansini (2014RBM9019)Contributor(s): Sharma, Monica [Supvr.] | Dangayach, G.S [Supvr.]Material type: Text

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TextPublication details: Jaipur Department of Management Studies, MNIT 2020 Description: xii,256p. +1 CDSubject(s): Management Studies | Marketing strategies for green products | Buying behaviourDDC classification: 658

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Malaviya National Institute of Technology Reference	658 (Browse shelf(Opens below))	Not for loan		TH00415

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Previous	658 Mobile-app adoption in tourism and hospitality : Understanding influence of customer typology based on uses, gratification and risk perception : a thesis report	658 Assessment and optimization of textile wastewater management for environmental sustainability in India : a thesis report	658 Sustainability practices in Indian pharmaceutical industry : a thesis report	658 Empirical investigation of buying behavior and development of marketing strategies for green products : a thesis report	658 Influence of psychological, socio-demographic factors and financial literacy on retirement financial planning - a study of Indian professional women : a thesis report	658 Influence of student readiness on adoption of digital learning technologies in higher technical education : a thesis report	658 Mobile number portability : An empirical investigation of switching intentions in Rajasthan : a thesis report	Next

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