TY  - BOOK
AU  - DARYMPLE, DOUGLAS J
AU  - PARSONS, LEONARD J
TI  - Marketing Management
SN  - 9814126217
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons
KW  - ROLE OF MARKETING, MANAGEMENT
KW  - BRAND MANAGEMENT
ER  -