TY  - BOOK
AU  - MOHAN, MANENDRA
TI  - Advertising Management: CONCEPTS AND CASES
SN  - 0074517805
U1  - 659.1 
PY  - 1989///
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - ADVERTISING MANAGEMENT
ER  -