TY  - BOOK
AU  - BELCH, GEORGE E
AU  - BELCH, MICHAEL A
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 007047382X
U1  - 659.1 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - INTEGRATED MARKETING COMMUNICATION
KW  - ADVERTISING
ER  -