TY  - BOOK
AU  - LAGROSEN, STEFAN ; SVENSSON, GORAN
TI  - Marketing: Broadening the Horizons
SN  - 9788188689958
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Overseas Press
KW  - MANAGEMENT
KW  -  QUALITY MANAGEMENT
KW  - SUPPLY CHAIN MANAGEMENT
ER  -