TY  - BOOK
AU  - LUSCH, ROBERT F. ; VARGO, STEPHEN L.
TI  - The Service -Dominant Logic of Marketing
PY  - 2006///
CY  - New Delhi
PB  - Prentice' Hall of India
KW  -  THE CENTRALITY OF RESOURCES
KW  -  ALTERNATIVE LOGICS
KW  - MANAGEMENT
ER  -