TY  - BOOK
AU  - STAFFORD MARLA R
AU  - FABER RONALD J
TI  - Advertising, Promotion And New Media
PY  - 2005///
CY  - New Delhi
PB  - Prentice' Hall of India
KW  -  BANNERS,POP UPS AND ONLINE SPONSORSHIPS
KW  - MANAGEMENT
ER  -