TY - BOOK AU - HUNT D SHELBY TI - Foundation Of Marketing Theory: Toward A General Theory Of Marketing SN - 8120322401 U1 - 658.8 PY - 2002/// CY - New Delhi PB - Prentice' Hall of India KW - FOUNDATION KW - MARKETING, TOWARD KW - GENERAL KW - THEORY KW - MANAGEMENT ER -