TY  - BOOK
AU  - Pezzullo,Mary Ann
TI  - Marketing Financial Services
SN  - 0333932749
U1  - 658.8 
PY  - 1998///
CY  - Delhi
PB  - Macmillan
KW  - Management
KW  -  Promotion strategy
KW  -  The strategic marketing process
ER  -