TY  - BOOK
AU  - LIPSON, HARRY A
AU  - DARLING, JOHN R
TI  - Marketing Fundamentals : Text And Cases
SN  - 0471541052
U1  - 658.8 
PY  - 1974///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing	
KW  - Marketing research	
ER  -