TY  - BOOK
AU  - TAYLOR, JACK L ; ROBB, JAMES F
TI  - Fundamentals of Marketing: Additional Dimensions
U1  - X:51 
PY  - 1978///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  -  PLANNING & EVALUTING THE MARKETING EFFORT
KW  - MODERN MARKETING
ER  -