TY  - BOOK
AU  - HAZARIKA, ANJALI
TI  - Capturing Consumer Competence
U1  - 658.8343 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  -  CUSTOMER AS A PARTNER IN CREATING VALUE
KW  - MANAGING INSTITUTIONAL CUSTOMERS
ER  -